Home Health Marketing:
The Making of a Sales Expert


Having a successful sales and marketing plan provides the opportunity for increased revenue and expanded patient service. With an increasingly saturated home health industry, todays successful sales representative must be both a patient advocate and a home care services educator.

Discover how to take your agency’s performance to the next level and impact more patients and families lives through home health. Sales coach Melanie Stover will share the 3 keys to transformation of your sales representative into a trusted resource!

  • Discover the 3 keys to move you from a “just another sales rep” to a true care partner

  • Identify the 3 “levels” of sales rep and how to get to the next, more collaborative, level

  • Craft Home Care Sales Trigger Questions™ to get you the next patient


Melanie Stover, OTR/L, MBA, MS/ISM

Partner, Home Care Sales

Melanie Stover brings an extensive clinical sales background to the organization. She has worked in various territories as a successful sales leader as well as a top producer.

Melanie has led numerous workshops and field training programs for clients, focusing on training clinicians to be better salespeople and training professional salespeople to produce more in less time through account management, successful selling skills, sales leadership, personal branding, time management, and improved customer service.

Melanie is the author of numerous articles and manuals including:
• Dx Sell ™ Diagnosis Based Selling system
• Care Partners – A guide to reducing readmissions
• Revving up referrals - Target Markets
• Therapy Departments a secret source of referrals

She is an Occupational Therapist with an MBA in Marketing and a Master’s of Science in Information Systems Management. Melanie has been a consistent speaker for the Home Care Industry.

Live events include: NAHC, CAHSAH, TAHC, HCAF, HCAOA, and numerous Corporate National Meetings on the topics of Sales and Field Marketing. Today Melanie currently leads and coaches organizations throughout the country.


Provider approved by the California Board of Registered Nursing (Provider # CEP2463) for up to one and one half (1.5) contact hours of continuing education. You must be present for the entire webinar to earn continuing education credit.

At the completion of the webinar, you will be directed to complete an online evaluation form, which is required in order to obtain a certificate of completion. Please allow 1-2 weeks for your certificate to arrive via mail.


Cancellations are subject to a 20% handling fee. No cancellations or refunds will be issued once user login information has been sent. Unfortunately, due to the online format of this program we are unable to offer exceptions to this policy. If you are unable to attend, substitutions are allowed. Refunds will not be made for "no-shows." Should CAHSAH cancel the program, a full refund will be issued.