Hospice Marketing:
Profound Service in Selling


In an increasingly competitive industry environment, keeping abreast of best practices in hospice marketing can be a challenge – but is essential to any agency’s success.

Implementing strategic target marketing tools, such as targeting patient population by diagnosis, will allow agencies to impact more patients and families while at the same time increasing your revenue. Additionally, this can be key in attracting new business and increasing an agency’s ability to effectively manage individual marketing efforts. Attendees will discover the 3 keys to delivering their marketing message in a way that connects with their medical referral sources that is effective and targeted for greater success.

Hospice is an industry where Education is the key, so don’t miss your chance to join us for this informative webinar as sales coach, Melanie Stover, offers specific tools and techniques to allow agencies to best serve their growing patient portfolio.

  • Gain insight into how medical referral sources compartmentalize hospice - and how to best position yourself to take strategic advantage of those beliefs to serve more lives

  • Discover 3 methods to setting structure to your sales efforts for maximum results

  • Create follow up mechanisms that keep your agency top of mind with the Diagnosis you desire


Melanie Stover, OTR/L, MBA, MS/ISM

Partner, Home Care Sales

Melanie Stover brings an extensive clinical sales background to the organization. She has worked in various territories as a successful sales leader as well as a top producer.

Melanie has led numerous workshops and field training programs for clients, focusing on training clinicians to be better salespeople and training professional salespeople to produce more in less time through account management, successful selling skills, sales leadership, personal branding, time management, and improved customer service.

Melanie is the author of numerous articles and manuals including:
• Dx Sell ™ Diagnosis Based Selling system
• Care Partners – A guide to reducing readmissions
• Revving up referrals - Target Markets
• Therapy Departments a secret source of referrals

She is an Occupational Therapist with an MBA in Marketing and a Master’s of Science in Information Systems Management. Melanie has been a consistent speaker for the Home Care Industry.

Live events include: NAHC, CAHSAH, TAHC, HCAF, HCAOA, and numerous Corporate National Meetings on the topics of Sales and Field Marketing. Today Melanie currently leads and coaches organizations throughout the country.


Provider approved by the California Board of Registered Nursing (Provider # CEP2463) for up to one and one half (1.5) contact hours of continuing education. You must be present for the entire webinar to earn continuing education credit.

At the completion of the webinar, you will be directed to complete an online evaluation form, which is required in order to obtain a certificate of completion. Please allow 1-2 weeks for your certificate to arrive via mail.


Cancellations are subject to a 20% handling fee. No cancellations or refunds will be issued once user login information has been sent. Unfortunately, due to the online format of this program we are unable to offer exceptions to this policy. If you are unable to attend, substitutions are allowed. Refunds will not be made for "no-shows." Should CAHSAH cancel the program, a full refund will be issued.