Private Duty Marketing:
Rising Above the Noise of Your Competitors


With many home care agencies seeking to capture the attention of area consumers it can give rise to a tough landscape of competition. Sales coach Melanie Stover will offer her experience of living in San Diego’s heavily dense location, were over 300 Home Care agencies strive to differentiate themselves daily. In this atmosphere it can be common that many referral sources don’t want to engage with another home care representative.

The ability to successfully navigate the tough referral market is a necessary component to the overall success and longevity of any agency. Join us for this webinar and discover the first-hand techniques that will power your agency to rise above the noise and stand out as a care partner.

  • Learn how medical referral sources think, and how to position home care as a partner instead of a “sitter” or “just non-medical care”

  • Discover how targeting specific patient types will overcome the objection “My patients cannot afford home care”

  • Gain the #1 strategic tactic used to create a feedback loop between referral sources & representatives


Melanie Stover, OTR/L, MBA, MS/ISM

Partner, Home Care Sales

Melanie Stover brings an extensive clinical sales background to the organization. She has worked in various territories as a successful sales leader as well as a top producer.

Melanie has led numerous workshops and field training programs for clients, focusing on training clinicians to be better salespeople and training professional salespeople to produce more in less time through account management, successful selling skills, sales leadership, personal branding, time management, and improved customer service.

Melanie is the author of numerous articles and manuals including:
• Dx Sell ™ Diagnosis Based Selling system
• Care Partners – A guide to reducing readmissions
• Revving up referrals - Target Markets
• Therapy Departments a secret source of referrals

She is an Occupational Therapist with an MBA in Marketing and a Master’s of Science in Information Systems Management. Melanie has been a consistent speaker for the Home Care Industry.

Live events include: NAHC, CAHSAH, TAHC, HCAF, HCAOA, and numerous Corporate National Meetings on the topics of Sales and Field Marketing. Today Melanie currently leads and coaches organizations throughout the country.


Provider approved by the California Board of Registered Nursing (Provider # CEP2463) for up to one and one half (1.5) contact hours of continuing education. You must be present for the entire webinar to earn continuing education credit.

At the completion of the webinar, you will be directed to complete an online evaluation form, which is required in order to obtain a certificate of completion. Please allow 1-2 weeks for your certificate to arrive via mail.


Cancellations are subject to a 20% handling fee. No cancellations or refunds will be issued once user login information has been sent. Unfortunately, due to the online format of this program we are unable to offer exceptions to this policy. If you are unable to attend, substitutions are allowed. Refunds will not be made for "no-shows." Should CAHSAH cancel the program, a full refund will be issued.