Private Duty Basics Boot Camp


Whether you are interested in starting an agency from the ground up,
purchasing an existing agency or adding services to your existing agency –
do your homework and get the facts before you invest. Expert faculty will
show you the ropes, from getting a business license to hiring, setting up your
office, creating your referral network and branding your organization. This
comprehensive start-up program will cover all the “need to know” information to turn your vision into reality.


The Private Duty Agency track is a “must attend” for all private duty agency owners and professionals.  Whether you are new to private duty, have a newer agency or even if you are a seasoned private duty professional, this program is for you!  Not only will it introduce you to and refresh your understanding of the world of Private Duty home care (medical and non-medical), but it will also cover topics ranging from the necessary steps that must be taken to begin the process of agency start-up to how to re-energize your newer or well-established agency.

This program will help you understand the details of location, operations, financial requirements, local state and federal regulations and laws and how to best manage personnel. This highly regarded program will help you understand how to create and refresh effective billing, budget and other financial systems/processes. And how to define administrative and client needs and get the answers to the: Who, Why, What, Where, How and When regarding agency start up and ongoing operations. There are many changes happening in the industry, so make sure that you are absolutely up-to-date on all aspects of private duty services and operations.


Introduction: Starting a Private Duty Agency
Make a thoughtful decision regarding entry into the private duty home care field, know the steps that must be taken to begin the process of agency start-up and answer the questions: Why, Who, What, Where, How, and When regarding agency start-up.

Business Resources
Be aware of the materials, resources, and personnel needed to create effective billing, budget, and other financial systems/processes. Learn how to identify your market, how to make decisions in financing your business, and gain understanding of setting up a financial system and understand key financial reports.

Recognize the facility, financial, time, and personnel requirements to start-up a private duty agency, define criteria to choose an appropriate medical record and information system, and learn how a patient assessment is done.

Staffing: Building Your Team
Define administrative and clinical staffing needs and focus on strategies to secure THE BEST staff all while defining your leadership style and how you can lead your new company.

Create systems to develop and track referral resources, know your competition and how to set your agency apart, learn the Dos and Don'ts in Marketing your agency, and understand how to build your community.

Compliance & Regulations
Understand regulations and compliance for private duty agencies, how compliance with regulations and laws are the foundation for your agency's success and learn the specific state regulations required of every home care provider in California.


  • Anyone considering the purchase or start-up of a private duty agency

  • An agency considering adding private duty services

  • Newly employed management staff for a private duty agency

  • Private duty agencies in their first 3 years of start-up


Brittnei Salerno, BS

President, CEO
La Jolla Nurses Homecare

Brittnei Salerno is the President and Owner of La Jolla Nurses Homecare. With more than 21 years of Home Care management experience, Brittnei is a recognized industry leader. An active advocate, she's past Chair for CAHSAH's Board of Directors, PAPA Committee and Licensed Home Health Agency Committee.

She has been honored for her outstanding contributions to the development of local, state and federal home care associations. In 2003, 2004, 2005, 2006, and 2007 she received the Grassroots Advocate of the Year award and is a past recipient of CAHSAH®s Lois Lillick Award (2006).

Dr. Lucy Andrews, RN, MS

At Your Service Home Care

Dr. Lucy has worked in every aspect of home care from Medicare Certified, DME, Infusion, Hospice and finally Private Duty/Private Pay services. She also works as a home care consultant across the country and as a legal nurse consultant for the home care industry. Having worked in all areas of home care, Dr. Lucy has a well-rounded perspective of the challenges facing patients, families and the home care industry, and as a provider she advocates for patients through the maze of health care services. Dr. Lucy celebrated over 38 years as a nurse and patient advocate.

Dr. Lucy has a Baccalaureate Degree in Nursing from Lewis University, Romeoville, Illinois. In 1994, she received her Masters of Science in Health Service Administration from St. Mary's University, Moraga, California. Dr. Lucy received her Doctor of Nursing Practice awarded in 2016, graduating with Distinction and a 4.0 GPA. She did her doctoral work on the global dementia crisis, aging and prevention strategies for healthy living. Developed dementia and Alzheimer's disease plans for aging patients leaving the hospital setting or entering long-term care or home health and hospice environments. She also developed a specialized program for those at risk for dementia and Alzheimer's disease.

In 1992, Dr. Lucy was designated CAHSAH Certified Home Care Administrator in the inaugural offering of this designation through the California Association for Health Services at Home (CAHSAH). She is the founder and CEO of At Your Service Nursing & Home Care, a concierge nursing & home care agency that provides the services she believes are essential for seniors to age in place. She offers a higher level of care allowing people to be in their own homes with an emphasis on independence, safety, and quality of life.

Dr. Lucy is the Chair of the CAHSAH Board of Directors and immediate past Vice Chair of the Board of Directors for the National Association for Home Care and Hospice (NAHC). She has served on the boards for both state and national board associations, and is currently on the following boards and committees: Board of Directors, California State Association for Health Services at Home (CAHSAH), 2002-present, National Association for Home Care and Hospice (NAHC's) Private Duty Home Care Association Director, and multiple state and national home care committees.