Leveraging Private Duty in Population Health



Private duty agencies hold a unique opportunity to add value to providers and payers who manage healthcare lives over time. Population health, value-based payment initiatives and Medicare Advantage all recognize the cost-savings achieved when health-related social needs are identified and met. Private duty providers hold a key place in this network of support, helping to meet aspects of social determinants of health while supporting best-practice chronic disease management. Innovative providers are re-tooling and re-positioning services, embracing virtual care platforms and telehealth to create a blend of practical services and technology which connect support to need. Private Duty holds the opportunity to reposition their work within the broader payer/provider network, delivering on improving outcomes and lowering the costs of care, where people live. This value proposition will be described, allowing attendees to expand their view of the power of private duty in today's market.

  • Explain how their services can be tailored in support of social determinants of health, weaving private duty into population health management
  • Identify opportunities for innovative program development through the integration of hands on support and virtual care platforms
  • Apply programmatic expansion to strategic business development, leveraging an expanded value proposition

Meet Our Presenter

Cindy Campbell, MHA-Healthcare Informatics, BSN, RN, COQS
Director of Operational Consulting

Cindy Campbell directs Operational Consulting for WellSky Advisory and Outsourced Services (formerly Fazzi Associates). A nationally recognized thought leader, management consultant, educator and speaker, Cindy works to improve quality and value for providers of home health, hospice, palliative and private duty care throughout the United States. Cindy leads a team of executives who partner with agencies, helping guide better financial and clinical outcomes and increasing clinician, patient and family satisfaction. As advancing levels of healthcare come home, Cindy is committed to leveraging innovative technology and its integration into clinical modeling and day to day operations. Value-driven, Cindy never forgets the core of why we do what we do; expanding the impact of effective, person-centered care delivery where we live – the home. An industry advocate, Cindy has served as a Board Member of the National Association for Homecare & Hospice, Chair of the Pediatric Homecare & Hospice Association of America, member of the Executive Committee of the American Telemedicine Association’s Homecare and Remote Monitoring Special Interest Group and Advisory Committee Member for Healthcare Unbound. Cindy holds an MHA in Healthcare Informatics from Capella University and a Bachelor of Science in Nursing from Simmons University in Boston, Massachusetts.


Provider approved by the California Board of Registered Nursing (Provider #CEP17394) for two (2) contact hours of continuing education. You must be present for the entire webinar to earn Continuing Education Units.

At the completion of the webinar, you will be directed to complete an online evaluation form, which is required in order to obtain a certificate of completion. Please allow 1-2 weeks for your certificate to arrive via mail.


No cancellations or refunds will be issued once user login information has been sent. Unfortunately, due to the online format of this program we are unable to offer exceptions to this policy. It is recommended that each registrant review the course content prior to submitting payment to ensure the content meets individual education needs.