Home Care Executive Certificate Program (HCECP®)


The goal of the Home Care Executive Certificate Program (HCECP®) is to progress your ability to implement successful positioning strategies. The HCECP provides specific and concrete examples to strategically position your organization for growth, including health care reform, financial risk analysis and legal impacts of specific strategies.

The HCECP uses a case study approach, popular with business schools, to enhance the basic information you have learned in your current role, or perhaps while attending the introductory Home Care Administrator Certificate Program. Each day offers you opportunities to listen to an expert in strategic, financial or legal issues, then move on to the actual implementation analysis of a particular topic. This exciting format is unique to this program and allows for point/counter-point discussions with the expert speakers throughout each day and with your home care colleagues.

The three-day advanced curriculum is designed to move you upstream to a new level of understanding; to go beyond the basics:
  • STRATEGY: Focuses on Advanced Hospice Strategic Positioning: Now You Know Strategies; Can You Still Be Creative and Expand?
  • FINANCE: Focuses on Advanced Financial Management: Now You Have The Strategies and Legal Considerations; How Will You Finance Them?
  • LEGAL: Focuses on Advanced Legal Considerations: Now You Know Strategies; What Are the Related Legal Issues?

Upon successful completion of the HECP, participants will be able to:
  • Identify and implement specific strategies to position your organization for growth and development.
  • Identify key budget items and how to analyze the financial risks and benefits of specific hospice strategies.
  • Understand how to identify resources for financing growth strategies, and procure partners for developmental activities.
  • Understand the legal implications of selected strategies and how to assure your legal counsel has the right experience to help you achieve your goals.
  • Implement strategies to change directions if strategic, financial and/or legal problems arise.
  • Educate board and staff on the importance of selected strategies, financing and legal considerations for the future positioning and success of your hospice organization.


Day 1: Tuesday, July 25, 2023

7:00 8:00 Continental Breakfast
8:00 8:05 Welcome/Program Overview
8:05 10:00 Boards: Concepts and Roles: William Musick
10:00 10:30 Break
10:30 12:00 Successful Board Relationships: William Musick
12:00 1:30 Lunch Provided
1:30 2:45 Building on Critical Financial Indicators for Growth: Brian LeBanion
2:45 3:15 Break
3:15 4:00 Building on Critical Financial Indicators for Growth (cont.): Brian LeBanion
4:00 6:00 Reception with the Exhibitors

Day 2: Wednesday, July 26, 2023

7:00 8:00 Continental Breakfast
8:00 8:30 Welcome/Overview of the Day
8:30 10:00 Strategic Concepts: William Musick
10:00 10:30 Break
10:30 12:00 Trends in Healthcare, Home Health, and Hospice: William Musick
12:00 1:00 Lunch Provided
1:00 2:15 Opportunities for Your Market: William Musick
2:15 2:45 Break
2:45 4:00 Action Plan for Making a Difference: William Musick

Day 3: Thursday, July 27, 2023

7:00 8:00 Continental Breakfast
8:00 8:05 Welcome/Overview of the Day
8:05 10:00 Integration of Compliance Management into Organizational Performance: Angelo Spinola and Jennifer Evans
10:00 10:30 Break
10:30 12:00 Legal Compliance Management: Angelo Spinola and Jennifer Evans
12:00 1:00 Lunch Provided
1:00 2:15 Legal Compliance Management: Angelo Spinola and Jennifer Evans
2:15 2:45 Break
2:45 4:00 Legal Compliance Management: Angelo Spinola and Jennifer Evans


Brian Lebanion, MBA, CPC, RNC, HCS-D, HCS-O
Healthcare Consulting Manager
Wipfli, LLC

Brian Lebanion has over 25 years of experience in the healthcare industry and is a seasoned professional providing consulting services in all aspects of home health care and hospice, including operations, reimbursement, and education. He specializes in comprehensive consulting services offering clients and providers survey/licensure coaching, clinical review and training, financial and revenue cycle management, third-party audit response, and quality assurance/performance improvement training. Brian has served various clients such as home health agencies, hospices, and adult day health cares as well as a diverse range of organizations including business startups, large corporations, private sector, and nonprofits. He is an advocate of post-acute care providers, leveraging the financial and health outcome benefits they can provide, as well as their role in the continuum of care. Brian enjoys positioning clients to make successful financial, clinical, and operational decisions that have a lasting, positive impact on clients and the patients they serve, specifically clients seeking clinical, operational, educational, survey/licensure, and financial/reimbursement assistance can receive industry-specific expertise.

William Musick, BS, MBA, CHC, CHCP

Bill Musick has a special interest in working with chief executives and boards to achieve new levels of effectiveness and integrity in the governance of public benefit organizations. He is a licensed consultant with the Standards for Excellence Institute, certified in Healthcare Compliance and Healthcare Privacy Compliance, and certified as a Governance Trainer by BoardSource. In over twenty years working as a Senior Associate and Project Manager for Corridor and as President of Integriti3D, he has assisted hundreds of home health and hospice organizations across the country with strategy, feasibility, compliance, board development and project management of large-scale initiatives.

Bill has written and presented nationally on planning for executive transition and tapping the full potential of a board. He was a Guest Lecturer for the University of Hawaii Graduate Nonprofit Management Program, a contributing author to YOU and Your Nonprofit Board: Advice and Tips from the Field's Top Practitioners, Researchers, and Provocateurs, and is a regular presenter for the Health Care Compliance Association. Bill has served the National Association for Home Care and Hospice on its Finance and Annual Conference Committees, and on the Advisory Board and as Chair of the Business Innovations and Communications Committees of the Home Health and Hospice Financial Managers Association.

Angelo Spinola

With two decades of legal experience, Angelo Spinola's practice focuses on employment litigation with a special interest in the home health, home care and hospice industry. Bringing a wide breadth of knowledge across the health care spectrum, he works with an array of home-based care clients, including Fortune 500 organizations and franchisors, small-owned businesses and franchisees across multiple industries. Additionally, Angelo works closely with private equity firms and investment groups with respect to labor and employment issues that may arise during acquisitions and activities in these sectors.

Angelo partners with attorneys in Polsinelli's Health Care, Corporate and Transactional and Franchise practices to build coalitions that bring a deep bench of experience and industry knowledge to his clients in the home health, home care and hospice industry.

Angelo regularly represents employers across the United States in class actions brought under the Fair Labor Standards Act and state and wage hour laws.

Jennifer Evans
Office Managing Partner

Jennifer is a Shareholder in the Health Care Department, Practice Leader of the firm's Health Care Compliance practice and Office Managing Partner of the firm's Denver Office. Her legal practice is focused on fraud and abuse, Medicare and Medicaid reimbursement and regulatory compliance. She advises large health systems, emerging companies in health care and entities focused on behavioral health serving commercial and safety net patients.

Jennifer served as Deputy Director of the Colorado Department of Health Care Policy and Financing, the single state agency responsible for administering Medicaid and the CHP+ programs. At Colorado Medicaid she was responsible for Administration & Operations including audit, program integrity, provider enrollment, provider enrollment, claims payment and information technology. Jennifer previously served as Legislative Director and Legislative Assistant for Health Care in the U.S. Senate and U.S. House of Representatives.