Marketing Home Care:
Branding and Differentiating Is Essential


You can have the best service in the world, but if no one outside of your clients knows that, it will not sell. At the core of marketing is a differentiating factor. Taking that differentiating factor and using it to create a brand that is recognized is at the heart of communicating with the public, and getting recognized by families, seniors and referral sources. This webinar covers branding specifically for home care and home health care and how to differentiate your agency from the pack.

During this educational seminar, attendees will learn:
  • To better understand branding and its importance to a home care business

  • To think about differentiation as a basic necessity for marketing


Merrily Orsini, MSSW
President/CEO corecubed

Merrily Orsiniís unique background combines skills in technology and people, and she has been a leader in the delivery of care services at home since 1981 when she started her first business. That business, a geriatric care managed in-home care agency that she grew and sold, earned her a prestigious Ernst & Young Entrepreneur of the Year Award for that venture. In 1998 she founded corecubed, an aging care services marketing company, where she is now President/CEO. As her career has continued to mature, she is regarded as a thought leader in the home-centered care industry.

Recognized nationally for her expertise in aging care and home care services, Orsini is involved in numerous organizations within the home care industry. She was recently Chair of the Private Duty Homecare Association of America while she was on the board of the National Association for Home Care and Hospice. She also served as the Chief Strategic Officer for Private Duty for NAHC in 2011 and 2012. Orsini is a prolific writer, and speaks at national, regional and local events when a strategic overview of our nationís home health care policies and processes are required. On the business side, Orsiniís team corecubed implements digital marketing and SEO services unparalleled in the industry today.

The program was developed using video streaming technology, giving you the ability to view the presentation alongside the power point slides, as pictured below for example:


Your online access will begin once you receive your username and password. You can access the course 24 hours a day, seven days a week from any device that has internet connection. You will receive an email confirmation for your online access & instruction. It will entail your username and password to access the program online. If you do not receive the email with your login information within 48 hours of receiving your confirmation email, please contact the CAHSAH registrar, Jeannie Yang, at 916-641-5795 ext. 113 or Program materials will be shipped to the address provided during registration.


You have a total of ONE (1) month to view this program. This program is designed to be completed within the designated subscription length. However, we understand that circumstances arise that may prevent timely completion. If additional time is required to complete your program, extensions can be purchased in two week increments for $100 each. Extensions must be requested in writing to the CAHSAH registrar prior to your original program expiration date. There cannot be any lapse in enrollment between original subscription and extensions. No exceptions will be made to this policy.


Continuing Education hours will be provided to participants who view the program in its entirety. Provider approved by the California Board of Registered Nursing (Provider # CEP2463) and by the California Board of Behavioral Sciences (Provider # PCE588) for up to one (1) contact hour of continuing education per seminar. A request for Certificate of Completion along with an evaluation form must be sent to CAHSAH once program has been completed. Please allow 1-2 weeks for your certificate to arrive.